why can't you start a business? |

by Tash Hughes of Word Constructions
Even if you love a job or being a full time parent, you’ve
probably heard and thought about the saying “you can’t
get rich working for someone else.”
Maybe you‘ve even thought about your own business and have
ideas about what sort of business you could run. Have you thought
as far as a name, tag line, and so on?
So what’s stopping you registering that business
name and starting up?
Many people sitting at home or at work day dreaming about business
will be thinking along the lines of “its ok for those rich
people, they already have a great business. What could I do? How
could I get a business going like them?”
A majority of the big names you hear in business were once where
you are now – many didn’t have a wealthy background,
business savvy parents, an exclusive education or numerous contacts
to work from.
So, what’s the difference between you and those
business success stories? Why be so sure you can’t
succeed like they did?
In reality, the only thing stopping you starting your business
and taking it as far as you want to is YOU.
Start with the important business ingredient
Yes, to start a successful business career, you have to believe
in yourself.
As Henry Ford said, “If you think you can, you can; if think
you can’t, you can’t.”
Ignoring the practicalities of the business type for now, the
only thing stopping you being a business person of highest calibre
is your lack of confidence in yourself, in your idea or in your
right to succeed.
Ray Kroc didn’t have a product of his own; he bought the
rights of a business and promoted it and became a very successful
business man because he believed it was possible. Never heard of
him? Well, he kept the business name of the brothers he bought from;
their name was McDonald …
Walt Disney took his idea to 303 banks before he got the funds
to start Mickey Mouse and friends on their path to fame.
Barbara de Corti, founder of Enjo Australia, took over two years
to sell her first stock of cleaning products; bit of a change for
an aerobics instructor!
From the humble beginnings of chronic fatigue syndrome and a run
down, termite ridden student flat in Sydney, Sonia Amoroso has built
a business empire worth more than $30 million.
There are no rules about who can start a business, and certainly
no rules specific to you not running a business.
Look inside yourself and identify if you are putting the
breaks on your own successful business before you even
take the first step. Ask yourself why you can’t run a business
…
Are there valid reasons, or are you putting excuses in your own
way? If its money, go and find some or work a part time job to raise
the funds; if its qualifications, go and study and or find a related
alternative that doesn’t need study; if it’s family
commitments, consider how working for yourself will reduce commuting
time and child care requirements. Question each “reason”
for not starting your own business and find a way around them.
To paraphrase Don Kennedy, give yourself permission to
start your business rather than wait for it to come from somewhere
else. Essentially, if you wait for others to tell you to
start a business and for the perfect time for your business, you
will never own a business.
Food For thought
To help you on your way to accepting you can be a business
person and establishing a business, here are some questions
for you to think about.
You may find it helpful to record your answers in a notebook;
you will be able to refer back to these notes later, as well as
adding to them and refining your ideas as you learn more.
What do you want to achieve in your life?
Do you enjoy working away from home?
How much control over your income and lifestyle do you want?
What would the perfect working week be for you? How many hours
for what income level?
What do you have to offer other people?
Are your dreams important enough to work for?
What sort of lifestyle do you want for yourself? And for your
family?
Have you found a business idea you can be passionate about?
How long do you want to dream about running a business and doing
nothing about it?
Do you prefer the risk of failure or the risk of regret?
“Half the failures in life arise from pulling in
one’s horse as he is leaping“ said Augustus
Hare. Why not let your horse have his head?
Tash Hughes is the owner of Word Constructions and is available
to solve all your business writing problems! From letters to policies,
newsletters to web content, Word
Constructions writes all business documents
to your style and satisfaction.
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