Frizz-Ease® Thermal Protection Serum

THINK:

Frizz-Ease®, the breakthrough invention that catapulted John Frieda to fame, continues to evolve with the latest technology.

WHAT IT IS:

A must-have beauty tool for any woman who heat styles at home. There’s only one brand on the market that offers targeted frizz solutions, and that brand is John Frieda®.

Now its Frizz-Ease® collection is expanding with the addition of a new frizz fighter, Frizz-Ease® Thermal Protection Serum – a breakthrough formula that targets the needs of women who use blow dryers or straightening irons.

Frizz-Ease® Thermal Protection Serum is designed to not only help prevent frizz but also help to protect against damage and color-fading caused by heat-styling and UV exposure.

Created with a Thermal Shield Complex™, a blend of silk protein, phytantriol and Vitamin E, it safeguards strands by adding a protective barrier of glossy shine to help prevent heat and UV damage while sealing out frizz. In addition, it leaves hair smooth, silky and with vibrant, enviable shine.

HOW TO USE IT:

Unlike other Frizz-Ease® serums that can only be used only on soaking wet hair, the Thermal Protection Serum can be used on wet or towel-dried hair (before styling) AND dry hair (for touchups throughout the day and extra protection from the sun). This breakthrough formula allows for flexible, versatile uses!

THE BACKSTORY:

The professionals at John Frieda® have the unique ability to continually bring products to market before women even know they need them, giving consumers products they can’t believe they ever lived without. In addition to creating Frizz-Ease®, the world’s first anti-frizz hair serum, this inventive vision defines every product created by John Frieda®.

The experts at John Frieda® also brought to market Sheer Blonde®, the first hair care line to target specific needs of blonde hair which was followed by Brilliant Brunette® and Radiant Red®. They recently developed Luminous Color Glaze™, the first at-home glazing treatment with Color Illuminating Technology™ that allows consumers to re-create the look and feel of a process that was previously available only in salons.

This innovative heritage demonstrates how the experts at John Frieda® invent industry-first solutions for specific hair care problems, helping shape the hair care industry and changing the way women care for their hair.