Name: Tracey Pramschufer
Label: Salt of the
Earth
Based: Brisbane, Australia
www.saltearth.com.au
info@saltearth.com.au
61 7 3378 1766 / 61 423 789 040
Originally from the UK Tracey Pramschufer, accessories designer
has worked in London, Italy and Asia designing shoes and handbags
for major European and Australian retailers. Now based in Brisbane,
Tracey has created her new label Salt of the Earth, delivering uniquely
styled handbags to boutique retailers.
Salt of the Earth provides its discerning customers with a range
of graceful, sophisticated, genuine leather handbags and accessories.
Designed for the contemporary woman, the Salt of the Earth brand
ethos is based on quality, style and simply good taste.
For those who desire effortless elegance, these distinctive limited
edition styles are exclusively available at specially selected stockists
nationwide. Using a combination of soft tumbled glossy oil leathers
and plush pony skin, Salt of the Earth handbags are crafted to last
the distance and transcend seasonal trends…a good bag should
live forever, so pass the salt!
Q: What is the inspiration behind
Salt of the Earth
A: My friends inspire me a great deal. They’re mainly in their
twenties, generation Y’s, with really strong ideas about who
they are and what they want.
Q: How would you describe your current
collection -
A: Elegant but extremely practical.
Q: Price range -
A: $200-$400
Q: Current followers of Salt of the Earth -
A: It’s amazing how wide the appeal of the brand really is;
women of all ages are buying our bags. What’s attracting them
is the quality and styling.
Q: Future -
A: I’m talking with Brazilian and Danish retailers at the
moment. I intend for Salt to become an international brand.
Q: Fave beauty tips -
A: Witch Hazel, it a great toner and cleanser…great if you’re
on a budget!
Q: Fave fashion tips -
A: Great accessories make an outfit
Q: Biggest fashion mistake -
A: Three-quarter length jeans…great if you’re six foot
something, but shorties like me shouldn’t go there.
Q: Words of wisdom to up and coming designers -
A: The business side of things is just as important as the creative
process.
Q: Autumn / Winter 2007 forecast –
A: Animal prints are going to be important
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This article was collated by Tanja:
Tanja Mrnjaus is a Melbourne based Image & Style Consultant
and the Principal of ID Couture. To find out more about ID Couture
please visit www.idcouture.com or email tanja@idcouture.com.
